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My name is Cole. I am originally from the Ballard neighborhood in Seattle, and can’t wait to move back in the spring once I finish college. I’m currently studying business management at Western Washington University in Bellingham. Inspired by my parents, I’ve always seen design as a means of solving problems. Additionally, I just find it really fun.

There’s no one way to describe what Supereflective has meant to me over the past three years. It’s been an opportunity to learn things that aren’t taught in schools. It’s been an opportunity to go places I would never have gone otherwise. It’s been an opportunity to meet people I would never have met. Most importantly, it’s instilled the confidence in me to pursue my creativity fully. Supereflective started out as a passion project rooted in multifaceted design. I wanted to see what I could do. Never could I have predicted how much this project would influence my life.

The purpose of Supereflective is, and always has been, to create almost entirely retro-reflective consumer goods with compelling silhouettes that make no compromises. This is accomplished through the use of unique materials that have not been used in applications like this before.

None of this would have been possible without all the love and support from my friends and family. Although it started out driven by passion, there have been countless times where quitting looked more appealing than persisting. Without all the people in my life holding me accountable I would not be where I am today, and Supereflective would most likely not exist.

Although it may just appear as a backpack, Supereflective embodies the principle that one person can design, prototype, and manufacture a product that competes with incumbent firms that have billions of dollars in backing. This project is at the point where it needs to transcend just me. I need to prove that there is demand for this product, and I need funding to scale the company and get other people involved.

Aside from my aspirations, there’s no telling where Supereflective goes from here. I can’t wait to see.

Thank you so much,

Cole Keller